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About a third of the 3.5 billion searches that Google fulfills every day are dedicated to finding products or services in the user's immediate vicinity. Google My Business is a platform that allows you to manage the information of a company or business that will be displayed on the results page of a Google search and on Google Maps. It is the most effective tool for connecting user needs with the offers of businesses and companies quickly and free of charge.
Let's see in detail how to create Google My Business account and get advice on how to use it to the fullest.
Google My Business Listing Process
Creating a listing on Google My Business is very simple:
Go to google.com/business and click the blue manage now button. Ensure you're signed in to the Google Account you want to link to the activity.
Follow all the steps, entering the information that is requested: business name, address, business category, telephone number, website;
Verify your account, the final and necessary step to certify that your business is located where you declared. Google My Business offers different verification methods: email, phone, mail, or Google Search Console. In all cases, you will be sent a verification code to enter into Google My Business;
Optimize the profile by inserting as much accurate information as possible and making sure to include a good number of photos in addition to the cover and profile photos.
The Best Tips On Google My Business
Google My Business is a simple tool to use, but to get meaningful results; it requires some care and effort.
Here are six useful tips to make the most of Google My Business:
First, make sure you enter accurate information. The more information you provide in your profile, the better your ranking will be. Make sure the information you enter is complete and functional for potential customers.
Use nice photos and pay attention to the resolution. Photos are your business card; they must convince the user, so the shot is also important.
The cover photo is the one that appears large on your time sheet, while the smaller profile photo is the one that appears whenever you share an update.
Ask customers to review your business. Businesses with a complete information list, photos, and reviews are the ones that are most likely to catch users' attention as they browse. Reviews are one of the elements that are taken into consideration in listing ranking.
Post photos of the interiors and exteriors, the staff at work, and the products. The optimal dimensions for photos are 720x720px.
Do not ignore responding to reviews, good or bad. Try to establish a polite and courteous dialogue with users.
Remember that businesses that have comprehensive information, nice photos, and reviews are more likely to grab users' attention as they browse. Google My Business is a real gem: it allows businesses to be visible on the most used search engine in the world and intercept potential customers' interests. It is simple to use and very useful for local marketing activities. Rely on professional google my business seo services to optimize your Google my business account.
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